Here
is an article I wrote for the Indian magazine The Caravan about an innovative
collaboration between Oxfam and the popular Tanzanian reality TV show
Maisha Plus.
The
idea was to celebrate the women who grow most of the food in developing
countries and show viewers how important they are, how resourceful and creative
they are, and how hard they work.
I
spent a week in the reality TV village, getting to know the 14 finalists and some
of the young people, and watching them going about their daily activities. We would
sit on mats they had woven and they would tell me their stories, which my
lovely translator Abigail-Precious
Ambweni, translated. I loved it!
Their stories moved me, inspired me, made me angry, made me happy – and I
am sure the million of viewers who watched the show at night felt the same way.
Studies
have shown that the best way to cut hunger in the world is to invest in women who farm small
plots and ensure they have the same rights and access to resources as men. So let's do it!
Mothers of the Soil
THE LATE-AFTERNOON SUN bathed the small village in
soft, golden light. With thatched huts scattered among palm trees,
vegetable gardens, a well, and scrawny chickens scurrying about, it was
the quintessential rural African scene. But a closer inspection revealed
cables half-buried in the grey sand, and cameras hidden behind palm
trees and shrubs.
We were in a make-believe village, built from scratch at a secret
location in the Pwani region of Tanzania. The village was the set for Maisha Plus, a Big Brother-type
television show, whose latest season was produced in collaboration with
the international development charity Oxfam, and ran from October to
December last year. Twenty-five young men and women from cities were
competing in a standard ‘survival’ format show, but this season the show
also had a special segment in which 14 women who farm small plots of
land in rural Tanzania competed for the title of “Mama Shujaa Wa
Chakula” (Female Food Hero). This segment was an extension of a show
Oxfam had introduced the previous year.Oxfam estimates that their female food heroes show reached 25 million Tanzanians in 2011, through television, as well as through discussions on radio, social media and newspapers—even in remote villages, people gather at night in community centres to watch it. “The idea behind the show is to give young contestants and millions of viewers a taste of what women in Tanzania and across Africa go through to put food on their tables with limited resources and in the face of enormous challenges,” said Mwanahamisi Salimu, a coordinator with Oxfam. “It is an opportunity to push for them to have access to the same rights and resources as their male counterparts, and a way to scale up the voices of women farmers.”
The women contestants arrived in the village first, and stayed for two weeks, performing the tasks they would in their own daily lives—clearing land, planting vegetables, milking goats, fetching water, cooking cassava and building chicken coops. The young people, who joined the women at the end of the women’s stay, learned these skills from them over a week, before being left to survive on their own for the next eight weeks. Viewers voted winners from both groups, influenced as much by the contestants’ performance of the tasks as by their personalities and life stories.
In Tanzania, as in many African countries, women produce much of the food that feeds people. Few, however, own the land they farm or enjoy the same rights as men. In a pre-show interview to Oxfam and Maisha Plus, Tatu Abdi, a contestant from the Tanga region said, “Women are treated as tractors, but they have to treat their husbands like angels.”
The 14 women on the show were selected from among more than 7,000 applicants from across the country, and were in many ways typical of the millions of women who farm small plots of land. But the participants were also chosen for their unique life experiences and the challenges they had overcome. Eline Olotu Orio from the Kilimanjaro region, for example, managed to fight her community’s deep-seated patriarchal tradition and acquire a piece of land when she was only 20 years old. Nearly two decades later, this land supports her family, and Orio continues to improve her farm with innovative ideas—among these is a metal granary to protect her produce from the region’s scourge of rodents, which can eat up as much as 30 percent of a farmer’s crops. Another contestant, Emiliana Aligaesha from the Kagera region, couldn’t feed her nine children on her primary-school teacher’s salary, and so turned to agriculture. She now grows coffee, banana, beans and maize, and supplies quality seedlings to other villagers. Dorah Myinga from the Southern Highlands took a loan to buy a tractor—a step unheard of for a woman, let alone a widow. She now tends her 12-acre farm, and also earns money by renting her tractor out to other villagers.
To prepare for the show, a team from Oxfam and Maisha Plus spent a month criss-crossing the country to document the lives of these and other finalists. In the process, they uncovered some of the issues that hinder women’s progress: they often don’t own the land they work on, they struggle to get fair access to markets, they lack proper training and adequate tools, and they often face threats of violence. In almost all the villages, women complained that they were the ones seeding, planting, weeding and ploughing crops; but when harvest time came, men took over—sometimes selling the crops and keeping all the profits. In Orio’s village, women talked of a horrifying “season of rape”—a time when maize has grown so tall that some men hide in the fields, and attack, rape and even kill women. “The weeding season has become the raping season,” said one woman from the village during an open forum with Oxfam. “Since no men tend to the farms and women’s farms are very far from villages, rapists take advantage of that. We buried a victim a couple of weeks ago.”